A study of consumer behavior towards purchasing toothpaste introduction consumer behavior is stated as the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas that they expect will satisfy their needs. Behavior for various brands of toothpaste as different brands are purchased, the steps involved in buying a product may or may not be used depending on information availability and the. Problem recognition-in colgate case the need to use toothpaste as a oral care product or medicine this is where the customer will recognize the problem information search -colgate is a premium toothpaste brand and well known among indians. Product packaging as a predictive factor of consumer patronage of toothpaste in ado-ekiti, nigeria patrick o oladele colgate, closeup, darbur, pepsodent, macleans, sensodyne, anchors, mymy, and meswak, of the marketer in the fast moving consumer goods market (fmcg) where toothpaste and.
If the culture of a country can not suggest to use toothpaste or colgate is a good quality toothpaste then people will not buy this sub culture: if the experiences of the group says that colgate is a bad toothpaste then people will not buy this product.
Colgate consumer india 2008 annual report / 9 c olgate delights consumers around the world with an array of oral care, personal care, home care and pet nutrition products behind the success of colgate’s brands are carefully developed business and marketing strategies. Post purchase behavior-after consumer has bought colgate toothpaste, the marketer needs to look at customer’s post purchase satisfaction so that consumer buy their toothpaste again and again if the customer happy with the product then need to maintain that product quality with some additional value to make customer slightly more happy and if customer is not satisfied company should try to find out the problem and solve them as soon as possible. Secondary objective: 1 to obtain information regarding the consumer behaviour towards various brands offered by colgate toothpaste 2 to know the views of the consumers with the performance of colgate toothpaste 3 to give suitable reaction to enrich the consumer behaviour of colgate toothpaste scope of the study: 1.
Consumer behaviour refers to the reasons why customers buy, their choice criteria, when, how and where they buy it is the behaviour of individuals when buying goods and services for their own use or for private consumption. The scope of consumer behavior includes not only the actual buyer and his act ofbuying but also various roles played by different individuals and the influence they exerton the final purchase decision individual consumer behavior is influenced by economic,social, cultural, psychological, and personal factors 4. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the reaffirmation of the importance of the customer or buyer. Anchor, closeup, colgate, and dabur the product classes taken for study studies have shown that there are differences in consumer behaviour towards the two different types of sale s promotions, namely, price promotion colour television and toothpaste, the teachers of the said university were taken while for the product class, athletic. Consumer behavior towards colgate toothpaste rodney roleda johann ong bren tajonera colgate:p i background ahistory in 1806, william colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on dutch street in new york city under the name of william colgate & company.
The official definition of consumer behavior given in the text is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. 1 consumer behavior involved in purchasing toothpaste josiah lougheed principles of marketing – mkt305 sec 1 dr greg milsom april, 2012.
A study on customer attitude towards colgate toothpaste with reference to coimbatore district priyadharshinir, vigneshn, nelsonej, muthu kumarm the study of consumer behaviour is concerned not only with what consumers buy, but also with why the primary objective is to study about the customer attitude towards colgate toothpaste. Page |4problem definition :-objectives:-the purpose of the study is 1 to examine the external factors influencing purchase decisions 2 to examine the consumer awareness of toothpaste 3 to find out how promotional schemes are influencing the consumers 4 to examine how the product attributes influencing the consumer buying toothpaste 6.